Alkimi and Renovi Partnership

Alkimi, the innovative blockchain-based ad exchange, has announced a strategic partnership with Renovi, a leading immersive in-game advertising platform. This collaboration will bring Alkimi's cutting-edge programmatic advertising technology to Renovi's platform, enhancing ad efficiency and targeting across various games while providing unparalleled transparency and sustainability in the gaming ad space.

TL;DR

Alkimi's blockchain adtech meets Renovi's in-game platform, promising smarter, cleaner, and more transparent advertising for the gaming world.

Understanding Programmatic Advertising

Programmatic advertising has emerged as a game-changer for digital marketing, revolutionising the way ad impressions are bought and sold. Through the power of real-time auctions, automated bidding and enhanced algorithms, programmatic advertising matches advertisers with the most relevant ad opportunities at an unmatched scale and speed. This data-driven approach leverages machine learning to analyse vast amounts of audience data, ensuring that ads are precisely targeted to the right individuals at optimal times. 

By joining forces with Alkimi, Renovi is poised to bring the power of programmatic advertising to the forefront of in-gaming experiences, seamlessly weaving advertisements into the gaming environment in a way that enhances user engagement while providing advertisers with unparalleled targeting capabilities. 

How Programmatic Advertising Works in Gaming

Programmatic advertising in gaming works by automatically auctioning off ad slots in real-time across digital publishers. When an ad opportunity arises within a game, details about that ad slot like the site/app where it will be displayed and the potential number of views are sent to advertising exchanges. Advertisers can then bid on these ad slots through demand-side platforms and supply-side platforms facilitate the buying and selling of these ad units. This allows advertisers to precisely target the right types of players with relevant ads, while publishers can make the most of their ad inventory through programmatic selling.

The Role of Alkimi in Programmatic Advertising

Alkimi specialises in blockchain-based solutions for programmatic advertising. Through its decentralised ad exchange built on blockchain technology, Alkimi provides a secure and transparent infrastructure for facilitating direct ad transactions between advertisers and publishers. By partnering with Renovi, Alkimi brings its blockchain-powered programmatic capabilities to in-game advertising, enhancing efficiency, transparency, and ad effectiveness within gaming ecosystems. Advertisers can utilise Alkimi's platform to precisely target audiences and eliminate ad fraud concerns, while publishers benefit from fair compensation and an immutable record of transactions.

Advantages of Programmatic Ads for Gaming Platforms

Integrating programmatic advertising capabilities into gaming platforms offers numerous advantages that benefit both advertisers and publishers:

Efficiency

Programmatic automates the ad buying and selling process, saving time and resources. Advertisers can efficiently reach their target audiences, while publishers can monetise their ad inventory more effectively.

Targeting

By leveraging data and algorithms, programmatic enables pinpoint targeting of specific player segments based on factors like demographics, in-game behaviours, and contextual relevance. This ensures ads are highly relevant, improving engagement and ROI.

Cost-effectiveness

Programmatic opens up gaming ad inventory to a wider pool of advertisers through real-time bidding, enabling publishers to maximise their ad revenue potential.

Challenges and Solutions in Programmatic Advertising

Carbon Footprint

The digital advertising industry's immense energy consumption for data processing and ad delivery leaves a substantial carbon footprint. Alkimi's blockchain technology streamlines these processes, significantly reducing overall energy usage and promoting environmental sustainability in programmatic advertising.

Advertising Fraud

Fraudulent practices like click farms, ad stacking, and bot traffic cost advertisers billions annually and undermine the industry's integrity. Alkimi combats this by recording all ad transactions on an immutable blockchain ledger, ensuring transparency and making fraud nearly impossible to perpetrate undetected.

Privacy and Regulation

Tightening data privacy regulations like GDPR challenge traditional programmatic advertising's reliance on cookie-based user tracking. Alkimi explores alternative targeting methods like contextual advertising and data anonymisation to maintain ad relevance while prioritising consumer privacy and regulatory compliance.

Complexity

The programmatic ecosystem is complex, with many intermediaries taking a cut of ad spend. Alkimi's blockchain enables a direct advertiser-publisher connection, enhancing transparency and ensuring fairer revenue distribution by minimising unnecessary intermediaries.

Future Prospects of the Alkimi-Renovi Collaboration

Alkimi's partnership with Renovi is set to redefine in-game advertising. By deploying Alkimi's blockchain-based programmatic technology, we aim to deliver unparalleled transparency, efficiency, and personalization in ad experiences. Alkimi's innovations in blockchain and AI will significantly enhance ad targeting accuracy, reduce fraud, and optimise ROI for advertisers while improving the gaming experience.

Conclusion

Alkimi's collaboration with Renovi represents a pivotal moment in digital advertising. By integrating our cutting-edge programmatic solution into Renovi's platform, Alkimi is driving a new era of efficient, transparent, and targeted in-game advertising. This partnership not only promises better returns for advertisers but also ensures a more seamless and engaging experience for gamers. As we continue to innovate, Alkimi, through its partnership with Renovi, is poised to lead the charge in revolutionising immersive digital advertising across the gaming landscape.

About Alkimi

Alkimi Exchange is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users. Alkimi Exchange is a custom layer 2 scaling solution on the Ethereum network, specifically for advertising — which allows us to provide the fastest, infinitely scalable solution with 0% fraud, low transaction fees and complete end-to-end transparency.

About Renovi

Renovi is a forward-thinking in-game advertising company that specializes in blending advertisements with the gaming experience in both Web2 and Web3 platforms. By focusing on the seamless integration of ads, Renovi ensures that these advertisements are perceived as a natural part of the game rather than a disruption. The company employs data-driven targeting to make ads relevant and engaging, thereby not only enhancing the user experience but also providing value to advertisers through meaningful connections with their audience. This innovative approach underlines Renovi’s commitment to improving game monetization while maintaining the integrity of the gameplay experience.

DISCLAIMER: This content is provided for informational purposes only and should not be construed as legal, business, investment, financial, or tax advice. Individuals should consult with their own advisors regarding these matters. References to digital assets and financial terms are for illustrative purposes and do not constitute recommendations for action or offers to provide investment, financial, or other advisory services. This content should not be relied upon when making decisions to purchase any referenced digital asset. There is no guarantee that the investments mentioned will be profitable. The regulatory environment for digital assets may vary in different jurisdictions, and legal and regulatory risks are not addressed in this content. The information provided is current as of the date indicated.